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Judith Miller is a persona who represents many
Plan b clients. While each client's problems are
as unique as their business, Plan b can help
assess and improve their operations by leveraging
business and technology expertise.
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Judith is the VP of Marketing at Konin Corporation. Her CFO
has been pressuring her to reduce the on-line advertising
budget while her CEO continues to ask for ROI metrics on the
company's overall marketing efforts. In her 12 years in sales
and marketing, she has always relied on her advertising agency
to provide the supporting ROI analysis. But her agency charges
extra for this service and Konin's CEO would prefer an
independent analysis.
Judith sought the advice from a good friend, who is a CTO
at another company, and based upon his past experience, he
recommended that she contact Plan b Solutions. After speaking
with one of Plan b's Marketing Subject Matter Experts (SME),
it became clear that an IT
Roadmap could help her get a handle on her reduced on-line
budget problem and the challenge of measuring the
effectiveness of her marketing programs.
With the help of Plan b's SME and the IT Roadmap,
Judith was able to gain a better understanding of Konin's
existing processes and technology platform and how they could
be improved to help her reach her goals. In addition, she
could now work with her IT department to provide better
analysis of her marketing activities to her CEO. With Plan b's
help, the company was better positioned to execute revenue
enhancing initiatives.
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