Companies can be negatively impacted by the conflict between their sales and marketing departments' objectives on a daily basis (volume vs. profit and loss). Plan b consultants are experts at aligning the activities of these two groups to provide mutual support. By building the appropriate decision-support systems and refining business processes, Plan b helps these groups to focus on the common goal of profitable revenue. We specialize in the automation of sales force activities. We also ensure that the data and results of marketing campaigns are used to refine the message and approach in subsequent campaigns. Whether your issue is allocation of sales representatives, duplication of data entry and paper forms, or ineffective user interfaces, Plan b can help.