Arguably, the most important aspect of any business is its ability to generate revenue. Sales volume is considered a critical indicator of a company's health. Consequently, companies execute various programs (promotions, pricing, advertising, etc.) to increase their sales revenues. Clearly, every business wants to increase its revenues, but at what price? Oftentimes the price paid is profitability. To further complicate this dilemma are the competing objectives firms set for their marketing and sales organizations; marketing owns profit and loss, while sales is rewarded for volume. The challenge then becomes how to redirect a firm's focus from purely one of sales volume to that of "profitable volume?"

Plan b helps companies achieve the goal of profitable volume by analyzing revenue-generating Key Performance Indicators and aligning them with enhanced business processes designed to provide measurable improvements in profitability. By streamlining processes through the intelligent application of technology, a company can realize the goal of profitable volume. The results include increased customer satisfaction, increased revenues, lower customer retention costs, and greater profit margins.